Guides

Turning on alerts and updates for your phone or desktop, and switching them off again.

Where your subscription is billed, how to change plan, and what happens to your data if you leave.

Passwords, two-factor authentication, and signing out a device you no longer have.

What arrives on Monday, and how to turn it off.

Connecting more than one Shopify store to one Aplon account.

How tiers work, what the trial gives you, and what happens when it ends.

Why Aplon shows two ad numbers, and which one to trust for which decision.

What the pixel does, how to add it, and which tools stop working without it.

The two ways in, what Aplon asks permission for, and how to reconnect if the link breaks.

The assistant built into Aplon — what it can see, what to ask it, and where it will not go.

Telling Aplon what your payment provider charges, so your profit is accurate.

A short tour of the tools and what each one answers.

Without COGS, Aplon can show revenue but not profit. This is the one thing worth doing first.

The fastest routes to a person, and what to include.

What connecting does, what Aplon reads, and what to do if it will not connect.

Connecting Klaviyo, seeing which campaigns and flows made money, and what to do when a campaign shows nothing.

Building a spreadsheet from any combination of tools, and what to know before you send it on.

The full path a customer took before buying, not just the last click.

Reading the Ads screen — spend, attributed revenue, and what to check when a number looks wrong.

An automated check over your storefront for the things that quietly cost you sales.

Your fulfilment backlog, how long deliveries take, and which carriers and methods are actually being used.

Every day's sales on a calendar, so patterns and one-off spikes are obvious at a glance.

Which products bring people back, what gets bought together, and what customers buy next.

What you have refunded, which products drive it, and why the figure is dated differently from your orders.

What each line means, and what to do if your net profit is showing a dash.

How long your stock will last, which products need reordering, and how the estimate is worked out.

Where your orders come from, and how to use that when setting costs and shipping.

Adding your running costs, how monthly costs are split across shorter periods, and editing an amount later.

New versus returning, repeat rate, lifetime value, and how guest checkouts are counted.

Where shoppers drop off between landing on your store and paying, and why the numbers differ from your order count.

Grouping customers by the month they first bought, so you can see whether they come back.

Logging spend for campaigns that are not connected ad accounts, and what the multiple next to each one actually means.

Getting told when a number moves, instead of having to remember to check.

What is sitting in unfinished checkouts, how much of it you can realistically recover, and what to do about it.

What the padlock means, and what to do about it.

What "Refreshed 6 minutes ago" means, and why a brand-new order might not appear straight away.

Money refunded and items physically returned are different, and Aplon separates them.

Usually timezone, refunds, or what counts as an order. Here is how to tell which.