Conversion Funnel

The Conversion Funnel shows you how far shoppers get. It starts with people who visited, then how many looked at a product, reached checkout, and paid. The gaps between those steps are where you are losing money.

This is built from your visitors, not your orders

The funnel is measured by the Aplon pixel on your storefront. It can only count the shoppers the pixel actually saw.

That means the purchase count at the bottom of the funnel will usually be a little lower than the order count on your Profit and Loss. Orders placed by someone with an ad blocker, or through a channel the pixel does not sit on, are real orders but were never in the funnel.

The screen shows you how much of your order volume the funnel covers, so you know how complete a picture you are looking at.

We do it this way because the alternative is worse. Mixing your full order count into a visitor-based funnel used to produce conversion rates above 100%, which tells you nothing.

If the funnel is empty

You need the pixel installed. Go to Settings, add the Aplon pixel to your storefront, and give it a day of traffic to collect. The funnel has nothing to draw before then.

The side steps

Below the main funnel you will see behaviours like searching, viewing a collection, or opening the cart. These are shown separately on purpose. Not every shopper does them, so they are not steps everyone passes through, and putting them in the main funnel would make your drop-off look worse than it is.

Where people went instead

For each stage, you can see what the shoppers who stopped there did last. That is usually more useful than the drop-off percentage itself, because it points at the specific page or step losing them.

Very large stores and long date ranges

If you have a lot of traffic and pick a very long custom range, there is a limit to how many events we will read in one go. When we hit it, we tell you the funnel is partial rather than showing you a truncated one as if it were complete. Shorten the date range for an exact picture.

Related

• Abandoned Carts
• Campaign Tracker