Terms of Service

1. Acceptance

By creating an account or using Aplon in any way, you confirm that you have read, understood, and agree to be bound by these Terms of Service ("Terms"), our Privacy Policy, and our Data Processing Agreement, which is incorporated into these Terms by reference and forms part of them. If you do not agree, do not use the service.

These Terms form a binding legal agreement between you ("you", "your") and Aplon, operated by Hallway Ltd ("we", "us", "our"), incorporated in Cyprus. If you are using the service on behalf of an organisation, you represent that you have authority to bind that organisation to these Terms.

Aplon is a business-to-business service. It is offered to Shopify merchants and their staff acting in the course of a trade, business, craft, or profession, and not to consumers. By subscribing you confirm you are acting in a business capacity. Consumer protection rules that apply only to consumers — including the statutory right of withdrawal for distance contracts — therefore do not apply to your subscription.

2. The service

Aplon provides an AI-powered analytics platform for Shopify merchants. The service includes:

• An analytics dashboard displaying insights derived from your connected Shopify store data
• Aplo, an AI assistant that answers questions and produces analysis about your store
• Integrations with advertising and marketing platforms including Meta Ads, Google Ads, Snapchat Ads and Klaviyo
• Ad management tools that, on your instruction, can pause ads, change ad set and campaign budgets, and add tracking parameters to your ad destination URLs on connected platforms
• Digest emails, AI insights, and push notifications
• Related tools and features as described within the platform

All insights and analysis produced by Aplo are generated by AI and are for informational purposes only. They do not constitute financial, legal, tax, or business advice. You are solely responsible for any decisions made based on information provided by the service. Past performance data displayed by Aplon does not guarantee future results.

3. Account registration and security

You must provide a valid email address to create an account. You are responsible for maintaining the confidentiality of your account and for all activity that occurs under it. You must:

• Provide accurate and current information when creating your account
• Notify us immediately at contact@aplon.io if you suspect unauthorised access
• Not share your login credentials with any person not authorised as a team member on your account

We reserve the right to suspend or terminate accounts that violate these Terms, at our sole discretion and without prior notice where necessary to protect the security of the platform or other users.

4. Subscriptions and billing

Aplon offers subscription plans as described on our pricing page and within the application. Plans are billed monthly or annually in advance, on the interval you choose at checkout. By subscribing, you authorise us to charge the applicable fee to your payment method on a recurring basis until you cancel.

Free trial. New accounts include a 14-day free trial. The trial converts to a paid subscription automatically when it ends, at the plan and interval you selected, unless you cancel before then. You can cancel at any point during the trial from Settings → Billing and you will not be charged. We will email you before the trial ends.

You may cancel your subscription at any time from Settings → Billing. Your subscription remains active until the end of the current billing period; we do not offer pro-rated refunds for partial periods. If you believe you have been charged in error, contact us within 14 days at contact@aplon.io.

We reserve the right to change pricing with at least 30 days' written notice by email. Existing subscribers will be notified before any price change takes effect. Grandfathered rates communicated at the time of subscription will be honoured as specified.

Who charges you depends on how you signed up. If you subscribed through our website, payments are processed by Stripe and you also agree to Stripe's Terms of Service. If you installed Aplon from the Shopify App Store, your subscription is billed by Shopify and appears on your Shopify invoice, subject to Shopify's Terms of Service; cancellation and refunds for those subscriptions are handled through Shopify. We do not receive or store your card details in either case.

5. Plan limits and fair use

Each plan includes limits on connected stores, Aplo AI requests, data history depth, and available features as described on our pricing page and within the application.

• Starter: 1 store, 1 seat, up to 250 Aplo AI requests per month, 90-day data history
• Growth: 1 store, 5 seats, up to 1,000 Aplo AI requests per month, 5-year data history
• Pro: 2 stores (up to 5 with add-ons), 9 seats, unlimited Aplo AI requests per month, 5-year data history
• Operator: 5 stores (up to 10 with add-ons), 15 seats, unlimited Aplo AI requests per month, 5-year data history (coming soon)

Additional stores, where a plan permits them, are $99 per store per month. Seat counts include the account owner.

We reserve the right to enforce fair use limits if usage materially and unreasonably exceeds what a plan is designed to accommodate. We will notify you before any such enforcement and work with you to find a suitable resolution, including upgrading to an appropriate plan.

6. Multi-store and team access

Every plan includes at least one connected Shopify store. Pro and Operator subscribers may connect additional stores at $99 per store per month, up to 5 on Pro and 10 on Operator. Team seats vary by plan and include the account owner: 1 seat on Starter, 5 seats on Growth, 9 seats on Pro, 15 seats on Operator.

Each team member must agree to these Terms independently. The account owner is responsible for the actions of all team members added to their account. Store connections and team member seats are non-transferable between accounts.

7. Third-party integrations

7.1 Shopify

By connecting a Shopify store, you authorise Aplon to access your store data via the Shopify API as described in our Privacy Policy. You confirm that you are the owner or authorised administrator of the store you connect. Your use of Shopify remains subject to Shopify's Terms of Service.

7.2 Meta Ads

By connecting a Meta Ads account, you authorise Aplon to access your ad account data via Meta's Marketing API using the permissions you grant during the OAuth flow. You confirm that you are an authorised user of the ad account you connect and that your use of Meta's platform complies with Meta's Terms of Service and Meta's Advertising Policies.

Aplon uses your Meta ad data to display performance analytics within the platform. We do not share it with any third party other than as described in our Privacy Policy, and we do not create or publish new advertisements.

Changes you make to live ads. On plans that include ad management, Aplon can make changes to your connected ad accounts when you instruct it to: pausing or resuming an ad, ad set or campaign; changing a daily or lifetime budget; and adding or removing tracking parameters on ad destination URLs. These take effect on the live platform immediately — a paused ad stops delivering and a budget change alters real spend. You authorise Aplon to make these changes on your behalf when you request them. Every change is recorded in the activity log in the Ads view. You remain responsible for your advertising spend and for the content and compliance of your ads, and we are not liable for spend, lost delivery, or lost revenue resulting from a change you instruct. Aplon never changes an ad on its own initiative.

You may disconnect your Meta Ads account at any time from Settings, which stops all access including the changes described above. You can also revoke access directly from your Meta Business Settings.

7.3 Google Ads

By connecting a Google Ads account, you authorise Aplon to access your campaign data via the Google Ads API using the permissions you grant during the OAuth flow. You confirm that you are an authorised user of the account you connect and that your use of Google's platform complies with Google's Terms of Service and Google Ads Policies. The same access, use, and deletion principles described for Meta Ads apply equally to Google Ads.

7.4 Snapchat Ads

By connecting a Snapchat Ads account, you authorise Aplon to access your campaign performance data via Snapchat's Marketing API using the permissions you grant during the OAuth flow. You confirm that you are an authorised user of the account you connect. The same access, use, and deletion principles described for Meta Ads apply.

7.5 Klaviyo

If you connect Klaviyo, you provide Aplon with a Klaviyo private API key, which we store encrypted and use to read your campaign, flow, metric and account data in order to produce email marketing analytics. Where you enable features that require it, Aplon may also write events back to your Klaviyo account. You confirm you are authorised to issue that key, and you may revoke it at any time from Settings or from within Klaviyo. Your use of Klaviyo remains subject to Klaviyo's own terms.

7.6 Third-party availability

We are not responsible for the availability, accuracy, or changes in functionality of third-party platforms. Changes to Shopify, Meta, or Google APIs may temporarily affect certain features. We will endeavour to restore affected functionality promptly but cannot guarantee uninterrupted access to third-party data.

8. Your data and licence grant

You retain full ownership of your store data and any data you connect to the service. You grant Aplon a limited, non-exclusive, royalty-free, worldwide licence to access, process, store, and display your data solely for the purpose of providing the service to you. This licence terminates when you delete your account or disconnect the relevant integration. We do not sell your data and do not use it to train AI models.

Data processing. In providing the service, Aplon processes personal data relating to your customers on your behalf and under your instructions. As between you and Aplon, you are the data controller and Aplon is the data processor for that customer personal data. Aplon will: (a) process it only to provide and support the service; (b) apply appropriate technical and organisational security measures, including encryption at rest and in transit and access controls; (c) engage only sub-processors bound by equivalent obligations (currently our hosting and database providers); (d) assist you, taking into account the nature of processing, with data-subject requests and breach notification; and (e) delete or return the data on termination or upon your valid request, subject to legal retention requirements. You are responsible for having a lawful basis and the necessary disclosures and consents to share customer data with Aplon.

The full Article 28 terms — including the categories of data, our security measures, sub-processor notice and objection rights, audit rights, and the transfer safeguards — are in our Data Processing Agreement, which forms part of these Terms. Where it and this section differ on how we process personal data on your behalf, the DPA prevails.

9. Intellectual property

All intellectual property in the Aplon platform — including its software, design, brand, trademarks, logos, and content — is owned by or licensed to Aplon. Nothing in these Terms grants you any rights in our intellectual property other than the limited licence to use the service as a subscriber.

You may not reproduce, distribute, modify, create derivative works from, publicly display, publicly perform, sublicense, or reverse-engineer any part of the service without our prior written consent.

10. Acceptable use

You agree not to:

• Use the service for any unlawful purpose or in violation of any applicable law or regulation
• Attempt to reverse-engineer, decompile, disassemble, or copy any part of the service
• Share login credentials with unauthorised parties or resell access to the service
• Connect accounts or data you do not have the right to access or use
• Attempt to gain unauthorised access to our systems, other users' accounts, or any related infrastructure
• Use the service to store or transmit malicious code, viruses, or harmful data
• Use automated tools, bots, or scripts to access the service at a rate that unreasonably burdens our infrastructure
• Use the service in any way that could damage our reputation or the rights of third parties

11. Cookies and tracking

By using the Aplon platform, you consent to the use of strictly necessary cookies and local storage required to operate the service (authentication, session management). For optional first-party analytics storage on aplon.io we obtain your separate consent via a cookie banner, which you can reopen from the footer of any page to change or withdraw that choice at any time. We use no advertising or retargeting cookies anywhere. Full details are set out in our Privacy Policy.

12. Marketing communications

By creating an account, you consent to receive transactional emails (billing receipts, security alerts, service notifications). These are necessary for the operation of your account and cannot be opted out of while your account is active. Optional communications — including weekly digests, Aplo AI insights, product updates, and push notifications — require separate consent and can be enabled or disabled at any time from the Account page.

13. Availability and uptime

We aim for high availability but do not guarantee uninterrupted service. Scheduled maintenance, third-party outages, or unforeseen technical issues may cause temporary disruptions. We will communicate planned maintenance in advance where possible. We are not liable for any losses arising from service downtime or data unavailability.

14. Disclaimer of warranties

The service is provided "as is" and "as available" without warranties of any kind, either express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the service will be error-free, uninterrupted, or that any insights or analysis produced will be accurate, complete, or suitable for any particular purpose.

15. Limitation of liability

To the maximum extent permitted by applicable law, Aplon and its officers, directors, employees, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, revenue, data, goodwill, or business opportunity, arising from or related to your use of or inability to use the service, even if we have been advised of the possibility of such damages.

Our total aggregate liability to you for any and all claims arising under or related to these Terms or the service is limited to the total fees you paid to us in the three months immediately preceding the event giving rise to the claim, or €100, whichever is greater.

16. Indemnification

You agree to indemnify, defend, and hold harmless Aplon and its officers, directors, employees, and agents from and against any and all claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising from: (a) your use of the service; (b) your violation of these Terms; (c) your violation of any third-party rights including Meta's, Google's, or Shopify's terms; or (d) any data you submit to the service that infringes any third-party rights.

17. Termination

You may terminate your account at any time from Settings → Delete Account. We may suspend or terminate your access immediately and without notice if: (a) you breach these Terms; (b) we are required to do so by law; (c) your account is used fraudulently or poses a security risk; or (d) continued service is no longer commercially viable.

Upon termination, your right to access the service ceases immediately. We will delete your data in accordance with our Privacy Policy. The licence you grant in section 8 ends on termination; the data-processing and deletion obligations in section 8, and sections 9, 14, 15, 16, 18 and 20, survive it.

18. Governing law and disputes

18.1 Governing law

These Terms are governed by and construed in accordance with the laws of the Republic of Cyprus, without regard to its conflict of law provisions. Where section 18.4 applies, the United States Federal Arbitration Act governs the interpretation and enforcement of the agreement to arbitrate itself; Cyprus law continues to govern everything else.

18.2 Talk to us first

Before starting any formal proceeding, the party with the complaint must describe it in writing — to contact@aplon.io if it is yours, or to your account email if it is ours — and give the other side 30 days to resolve it. This applies to both of us equally. Most disagreements end here, and neither side may begin arbitration or litigation until those 30 days have run. The limitation period is paused while they do.

18.3 If you are outside the United States

Any dispute, controversy, or claim arising out of or relating to these Terms or the service shall be subject to the exclusive jurisdiction of the courts of the Republic of Cyprus. Section 18.4 does not apply to you.

18.4 If you are in the United States: individual arbitration

This section applies if you are resident or established in the United States. Read it carefully — it means you and we are each giving up the right to go to court and to have a dispute heard by a judge or jury, except for the claims listed in 18.6.

Any dispute arising out of or relating to these Terms or the service that is not resolved under 18.2 will be settled by binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, before a single arbitrator, in English. Judgment on the award may be entered in any court with jurisdiction.

• Where. The seat is New York, New York. You may choose to have the hearing held remotely, or in person in the federal judicial district where you are located, and we will not object.
• Who pays. For any claim under US$25,000, we will pay the AAA filing, administrative and arbitrator fees, unless the arbitrator determines the claim was frivolous or brought for an improper purpose. Above that, fees follow the AAA rules. Each side otherwise bears its own legal costs, unless the law or the arbitrator says otherwise.
• What the arbitrator can do. The arbitrator may award any relief a court could award to you individually, and is bound by the limits in sections 14 and 15 exactly as a court would be. The arbitrator may not award relief to anyone who is not a party.
• Small claims stay available. Either of us may instead bring an individual claim in a small-claims court that has jurisdiction, and 18.6 lists what else is excluded.

18.5 Individually, not as a class — and this part is all or nothing

You and we each agree to bring claims only in an individual capacity, and not as a plaintiff or class member in any purported class, collective, consolidated or representative proceeding. The arbitrator may not consolidate more than one person's claims or preside over any form of class or representative proceeding.

Notwithstanding section 20 (Severability), the waiver in this section 18.5 is not severable from the agreement to arbitrate. If a court decides this waiver is unenforceable as to a particular claim, then that claim — and only that claim — is removed from arbitration and must be brought in court; the rest of section 18 continues to apply to every other claim. We would rather a class claim be heard by a court than by an arbitrator.

18.6 What is never arbitrated

Nothing in 18.4 or 18.5 applies to, or limits your right to bring in court:

• an individual claim in small-claims court;
• a claim for an injunction to stop actual or threatened infringement of intellectual property, by either of us;
• a claim for public injunctive relief, which may be brought in court and is not waived;
• a claim alleging sexual assault or sexual harassment — at your election these may be brought in court, whatever the rest of this section says; and
• anything else that, as a matter of law, cannot be made subject to arbitration.

For any claim that does end up in court under this section, you and we each waive the right to a trial by jury.

18.7 How to opt out — 30 days, one email

You can refuse 18.4 and 18.5 and keep your right to go to court. Email contact@aplon.io with the subject line "Arbitration opt-out", giving your account email, within 30 days of first accepting these Terms — or, if you already had an account when this section was introduced, within 30 days of the date we notified you of it. That is all it takes. Opting out affects nothing else: it does not change your plan, your price, or any other part of these Terms, and we will not treat you differently for doing it. If you opt out, section 18.3 applies to you instead.

18.8 Coordinated filings

If 25 or more similar arbitration demands are filed against us by or with the coordination of the same lawyers or firm, the AAA's Mass Arbitration Supplementary Rules apply and the demands will be administered in staged batches, with the outcomes of the first batch used to try to resolve the rest. This is a sequencing rule about cost and administration; it does not reduce anyone's individual rights, and every claimant keeps their own arbitration.

18.9 Rights that cannot be excluded

Nothing in these Terms excludes any right or remedy that cannot be excluded by applicable mandatory law.

19. Changes to these terms

We may update these Terms from time to time. We will notify you by email of any material changes at least 14 days before they take effect and will update the "Last updated" date at the top of this page. Continued use of the service after the effective date constitutes acceptance of the updated Terms. If you do not agree to the changes, you must stop using the service and may cancel your subscription before the changes take effect without penalty for the remainder of your billing period.

Arbitration is treated differently. If we introduce or materially change section 18, we will say so plainly in that notice, and the 30-day opt-out in section 18.7 runs from the date of the notice. Continuing to use the service is not by itself acceptance of a new agreement to arbitrate — you keep the full opt-out window either way.

20. General

Entire agreement. These Terms, our Privacy Policy and our Data Processing Agreement are the entire agreement between you and us about the service, and replace any earlier understanding.

Severability. If any provision is held unenforceable, it is severed and the rest remains in force — except for the class-action waiver in section 18.5, which section 18.5 states is not severable, and which is governed by the rule set out there.

No waiver. Not enforcing a provision on one occasion is not a waiver of it on any other.

Assignment. You may not assign or transfer these Terms without our written consent. We may assign them to an affiliate, or in connection with a merger, acquisition, or sale of assets, on notice to you.

Force majeure. Neither party is liable for a failure to perform caused by events beyond its reasonable control, including outages at Shopify, Meta, Google, Stripe, or our hosting providers.

Notices. We give notice by email to the address on your account, or by a notice within the application. You give notice to us at contact@aplon.io. It is your responsibility to keep your account email current.

21. Contact

Hallway Ltd (operating as Aplon)
Tefkrou Anthia 90, Ayia Napa, 5330, Ammochostos, Cyprus
contact@aplon.io