Geography
Where your orders come from, and how to use that when setting costs and shipping.
Geography breaks your sales down by country and region, so you can see where your money is actually coming from.
What to use it for
Three practical things.
Setting costs per country. If shipping to Australia costs you three times what it costs to ship domestically, your true margin there is very different. Geography tells you which countries are worth setting a separate cost for. There is no point doing it for a country that has produced two orders.
Deciding where to advertise. A country producing steady orders with no ad spend behind it is usually the cheapest growth you have available.
Spotting a problem. A country that suddenly stops, or one you do not ship to appearing in the list, is worth a look.
Today's view
There is a live mode that shows only today, in your store's local time. It lines up with the today figures in the sidebar, so the two never disagree.
Which address is used
Orders are grouped by the shipping address, since that is what determines your delivery cost and your tax position. Orders with no shipping address, such as digital products, are not placed on the map.
A note on privacy
This screen is built from customer addresses, so opening it is recorded, the same as the Customers screen. That is part of Shopify's rules on protected customer data.
Related
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