CustomersJUNE
New1,240
Returning592
Lifetime valueAverage$96.40
Customers
New against returning, your best buyers for the period, and each customer’s lifetime value.
PLATFORM · CUSTOMERS
Who buys, and who comes back.
Who your customers are, where they are, what they rebuy and what their reviews say.
Cohorts · By first orderBOUGHT AGAIN
FIRST ORDERCUSTOMERS
May118015%10%8%
June124014%9%7%
July131016%11%—
August126515%——
The people behind the orders.
Revenue by countryJUNE
United States$77,550
Canada$16,260
United Kingdom$13,760
Germany$7,500
Geography
Revenue by country, region and city, mapped.
Review themesDUTCH OVEN
Heats evenly86
Worth the weight41
Arrived chippedRefund rate 4.1%9
Reviews
Reviews from Shopify, Judge.me, Loox and Trustpilot, or a spreadsheet, in one place and grouped into themes, with each product’s refund rate beside them.
Bought again, product by product.
Buying Patterns counts the buyers who came back for the same product. Widen the period and see why even 90 days can be too short to judge it.
How often people buy it againFERN & FLINT
Buyers who ordered the same product again within this period.
- Seasoning Oil31%366 of 1180 buyers bought it again in a later order
- Flaky Sea Salt24%226 of 940 buyers bought it again in a later order
- Chainmail Scrubber9%65 of 720 buyers bought it again in a later order
- Chef’s Knife · Walnut2%11 of 560 buyers bought it again in a later order
- Enamel Dutch Oven1%7 of 690 buyers bought it again in a later order
90 days is as short as Buying Patterns goes. A repurchase needs both orders inside the period, so a product people reorder every two months, like Seasoning Oil, reads lower here than it will over a longer one. On Growth and above you can pick a longer period.
Customers as your orders know them.
2nd orderReturning means a second order
A returning customer has more than one order in your history. Everyone else is new.
By monthCohorts by first order
Each customer belongs to the month of their first order, not to the month you happen to be looking at.
RefundsReviews beside refunds
Each product’s themes sit beside the refund rate of the orders it was in, next to your store’s own rate.
Everything in Customers, and the plan it is on.
All plans
Customers
New against returning, your best buyers for the period, and each customer’s lifetime value.
Cohorts
How each month’s new customers keep buying, grouped by the month of their first order.
Geography
Revenue by country, region and city, mapped.
Buying Patterns
Which products are bought together, and which ones people come back and buy again.
Growth and up
Reviews
Reviews from Shopify, Judge.me, Loox and Trustpilot, or a spreadsheet, in one place and grouped into themes, with each product’s refund rate beside them.
Coming soon
Email Marketing
Klaviyo campaigns and flows, ranked by the profit they earned rather than the revenue.