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PLATFORM
FEATURES
Across The Product
Ads
FEATURES · TRUE PROFIT
Revenue, less discounts, refunds, product, shipping, payment fees, chargebacks, ads and expenses, one line at a time.
Orders, discounts, refunds and the fees Shopify reports come in on their own.
Product costs from Shopify, a spreadsheet or by hand; the shipping you pay, your expenses, and ad spend once your accounts are connected.
True profit for the store, every order and every ad, the same number wherever you look.
Cost of goods per variant, per country where it differs, and dated so an old month keeps the cost it really had. Bring it in from Shopify, upload a spreadsheet or type it in.
The shipping costs you log, set against what customers paid you for shipping.
Where Shopify reports the fee it took, Aplon uses it. Your own rates, one per payment provider, fill the gaps.
Profit without shipping or fees looks better than it is. Switch a cost off and watch the gap open.
Tap a cost to leave it out. Aplon counts every one, and while a cost is still unknown it says so, rather than show a profit that leaves it out.
Discount codes and reductions, taken off what each order listed at.
Refunds and returns, kept apart, because money refunded and items physically returned are different things.
Chargebacks, read from your Shopify Payments ledger. Where the ledger cannot be read, Aplon says so rather than counting none.
Spend from Meta, Google and Snapchat once they are connected.
Your operating expenses, tracked against revenue.
The whole store, down to net profit, for any period you pick.
Every order with what it actually made: revenue, cost, fees and what you kept.
What each platform and campaign left you on every order it brought, not just its ROAS.
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