Pricing
Pay for what you actually use.
One plan for each step: see what happened, know what you kept, act on it, then scale. Try it free for 14 days on Growth. No card required.
Cancel any time. Access runs to the end of the current month.
See
Starter
$79/mo
See everything your store is doing.
- All revenue & customer analytics
- Connect Meta, Google & Snapchat · full ad reporting
- Multi-touch attribution & blended ROAS
- Up to 250 AI questions/month
- 90-day data history
- One store · 1 seat
Know
Growth
$149/mo
Know your true profit.
- Everything in Starter
- True profit · margin, COGS & net
- Per-country & dated COGS
- Real payment fees & shipping revenue
- Orders · profit per order
- Store Scan against your own orders
- Forecasting, alerts & the weekly AI digest
- 1,000 AI questions/mo · 5-year history · 3 seats
Act
Pro
$349/mo
Act on it. Manage ads & your team.
- Everything in Growth
- Ads management · pause & edit budgets
- Ad rules · kill or re-budget, you approve
- Scaling acceleration & reorder calculator
- Ad Builder · build Meta campaigns · planner & creative analytics
- 3 stores included, up to 5 · $99/mo per extra · cross-store analytics
- Unlimited AI · 5-year history · 9 seats · Excel export · priority support
Coming Soon
Scale
Operator
$799/mo
Run a portfolio at scale.
- Everything in Pro
- 5 stores included, up to 10 · $99/mo per extra · 15 seats
- API access + webhooks
- Dedicated onboarding
Not ready to commit?
Start a 14-day free trial on Growth: every tool that tier unlocks, with Aplo capped at 100 questions. No card required.
* Data history is a rolling 5 years on Growth and above, and fills in as your store's orders finish importing. Extra stores are $99/mo each. Pro includes unlimited Aplo questions, 5-year history, 9 seats and up to 5 stores. Prices in USD. The free 14-day trial runs on Growth, whichever plan you choose afterwards.
Starter $79/mo | Growth $149/mo | Pro $349/mo | Operator $799/mo · soon | |
|---|---|---|---|---|
| Plan & limits | ||||
| AI questions / month | 250 | 1,000 | Unlimited | Unlimited |
| Data history | 90 days | 5 years | 5 years | 5 years |
| Team seats | 1 | 3 | 9 | 15 |
| Shopify stores | 1 | 1 · up to 2 at $99/ea | 3 · up to 5 at $99/ea | 5 · up to 10 at $99/ea |
| Core analytics | ||||
| Aplo AI assistant | ||||
| Revenue P&L (revenue · orders · AOV) | ||||
| Revenue calendar | ||||
| Customers & lifetime value | ||||
| Conversion funnel | ||||
| Cohorts & retention | ||||
| Geography | ||||
| Inventory levels | ||||
| Shipping | ||||
| Delivery journey & carrier performance | — | |||
| Refunds & returns | ||||
| Abandoned-cart view | ||||
| Channel journey | ||||
| Buying patterns: bought together, bought next | ||||
| Expenses | ||||
| True profit | ||||
| Margin | — | |||
| COGS: per-country + dated cost sets | — | |||
| Payment fees (net) | — | |||
| Shipping revenue: charged vs paid | — | |||
| Net profit & true ROAS | — | |||
| Orders: per-order revenue, cost, fees & profit | — | |||
| Bookkeeping: a month on Shopify’s own basis, to net profit and cash paid out | — | |||
| Ads | ||||
| Connect Meta, Google & Snapchat: live spend · platform ROAS | ||||
| Multi-touch pixel attribution + blended ROAS | ||||
| Cross-platform comparison: Meta vs Google side by side | ||||
| Breakdown: what people typed to reach a Google ad | — | |||
| Breakdown: which surface each ad ran on, Meta and Google | — | |||
| Breakdown: who your ads reached and who bought, by age, gender, country and device | — | |||
| Profit per order from each platform and campaign, not just ROAS | — | |||
| Ads management: pause + edit budgets | — | — | ||
| Creatives: per-creative ROAS + fatigue | — | — | ||
| Funnel roles: what each creative is good at | — | — | ||
| Rules: watch campaigns, suggest pauses & budget moves | — | — | ||
| Planner: what-if spend, and what you keep | — | — | ||
| Ad Builder: build whole Meta campaigns with Meta’s automatic edits and automatic placements switched off — picture, video & carousel ads, retargeting from your pixel, created paused | — | — | ||
| Insight & automation | ||||
| Inventory & revenue forecasting | — | |||
| Scaling acceleration: is your growth speeding up, steadying or peaked | — | — | ||
| Reorder calculator: how much to order, and does it land before you run out | — | — | ||
| Reviews: every source in one place, grouped into themes, with the refund rate beside each | — | |||
| Store Scan: your storefront checked against your own orders | — | |||
| Alerts | — | |||
| Second Brain: your own Claude or ChatGPT reads your store, read-only | — | |||
| Weekly AI digest email | — | |||
| Export to Excel | — | — | ||
| Multi-store & teams | ||||
| Cross-store analytics (with 2+ stores) | — | — | ||
| API access + webhooks | — | — | — | Coming soon |
| Support | ||||
| Priority support | — | — | ||
| Dedicated onboarding + contact | — | — | — | |