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FEATURES · BRIEFING

One email on Monday. What happened, and one action.

Aplo reads your store’s week and sends what moved, what needs attention, and the one thing worth acting on.

On Growth and up

Your Monday briefingMONDAY, FROM 07:00
  • OVERVIEW448 orders and $28,420 in sales over the last seven days.
  • VERSUS LAST WEEKOrders up 6%, but average order value fell 9%, to $63.44. The Cast Iron Skillet moved up to first place.
  • ONE THING TO ACT ONReturning buyers fell from 31% to 22%. Last month’s first-time buyers are worth a note.

A week of your store, in one read.

AplonMon 07:00

Your Monday briefing

448 orders and $28,420 in sales over the last seven days.

Monday, from 07:00 your time

It arrives on Monday morning in your store’s own timezone, once a week and never twice.

This weekAGAINST LAST WEEK
Orders423 the week before448
Average order value$69.71 the week before$63.44
Returning buyers31% the week before22%

Last week, against the week before

The last seven full days, set against the seven before them, so the comparison is always like for like.

In the emailEVERY MONDAY
  • Overview
  • Your products
  • Your customers
  • How the week compares
  • One flag
  • One thing to act on
  • What to watch next

What is in it

Net profit for the week when every cost behind it is known, an overview, your products, your customers, how the week compares, your ad spend, one flag, one thing to act on, and what to watch next.

Your Monday, wherever your store is.

Pick a city. Each store’s briefing lands at 07:00 on its own Monday, so one store’s Monday is another’s Sunday night.

One Monday, four storesMON 19 OCT
Show the times in
  • A store in SydneyIts own time: Mon 07:00Sun 21:00in London
  • A store in NicosiaIts own time: Mon 07:00Mon 05:00in London
  • A store in LondonIts own time: Mon 07:00Mon 07:00in London
  • A store in New YorkIts own time: Mon 07:00Mon 12:00in London

Each store’s briefing goes out on its own Monday, at the first check from 07:00 in its timezone (Aplon checks every half hour), and never twice in a week. Switch it off in Settings, or unsubscribe from any briefing.

Written for your store, and easy to stop.

  • Written by Aplo, from your store

    It reads your orders, products, customers, reviews and ad spend, and says it plainly.

  • Easy to stop

    Turn it off in Settings, or unsubscribe from any email in one click. Send it to whichever address you like.