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PLATFORM · ADS

Where the spend went, and what it actually returned.

Every campaign and ad judged on profit, with rules and one credit per order.

Get StartedSee Pricing
Ads · Last 30 daysFERN & FLINT
AD SPEND$12,460
PLATFORMS CLAIM$47,830
OUR PIXEL COUNTS$34,890
TRUE ROAS2.8x
BY PLATFORM
  • Meta$23,690 of $31,290
    Claims 3.5x on $8,940 · Aplon’s pixel counts 2.6x
  • Google$11,200 of $16,540
    Claims 4.7x on $3,520 · Aplon’s pixel counts 3.2x

Every screen judged on what you kept.

Order No. 124714:09 TUE
Google AdsClaimed$120.00
MetaClaimed$120.00
SoldChef’s Knife$120.00
Credited toGoogle

Attribution

Your own pixel gives each order one credit, so two platforms cannot both claim the same sale.

CreativesMETA · 30 DAYS
Slow pourVideo3.4x
Skillet searPicture2.6x
Moss on the hobTiring1.2x

Creatives

Each Meta image and video ranked by what it spent and brought back, with the ones tiring flagged before they stop working.

Aplon08:00

Pause “Spring Drop”?

A rule suggests it. Nothing changes until you approve.

Ad Rules

Rules watch your campaigns and queue pauses and budget changes for you to approve.

Everything in Ads, and the plan it is on.

All plans

  • Ads

    Spend, attributed revenue and true ROAS across Meta, Google and Snapchat.

    Ads

    Reading the Ads screen: spend, attributed revenue, and what to check when a number looks wrong.

    OPEN THE FULL GUIDE

  • Attribution

    Your own pixel gives each order one credit, so two platforms cannot both claim the same sale.

    Blended ROAS versus Aplon-attributed ROAS

    Why Aplon shows more than one ROAS, and which one to trust for which decision.

    OPEN THE FULL GUIDE

  • Aplon Lens

    Aplon’s sales, ROAS and profit beside every campaign in Meta Ads Manager and Google Ads, where you run them.

    SEE APLON LENS

Growth and up

  • Profit Per Order

    What each platform and campaign kept on the orders it brought, after product costs and payment fees.

    SEE PROFIT PER ORDER

  • Breakdowns

    What people typed to reach a Google ad, and which surface each ad ran on across Meta and Google.

Pro and up

  • Ads Management

    Pause, resume and change budgets on Meta and Google without leaving Aplon.

  • Creatives

    Each Meta image and video ranked by what it spent and brought back, with the ones tiring flagged before they stop working.

  • Ad Archetypes

    Every Meta creative sorted by what it is good at: stopping the thumb, selling, both, or neither.

    SEE AD ARCHETYPES

  • Ad Rules

    Rules watch your campaigns and queue pauses and budget changes for you to approve.

    SEE AD RULES

  • Planner

    Try a spend and a return before you commit to them, and see what you would keep and the return you need to break even.

It only changes what you click.

Aplon reads your ad accounts. It changes something only when you do.

  • It reads until you click

    Connecting an ad account lets Aplon read spend and results. Nothing in it changes until you pause or change a budget.

    Spring DropMeta · campaignActive

    Connected, and only being read.

  • Rules suggest, you approve

    A rule puts what it would do in a queue. It reaches your ad account only when you approve it.

    Pause “Retargeting — Broad”?$412 in 3 days, no sale

    Waiting for you. Nothing has changed yet.