UnicornYOUR ACCOUNT
AttentionSelling
Unicorn
Stops the thumb and takes the money.
FEATURES · AD ARCHETYPES
Not every ad has the same job.
Ranking ads on one number always crowns a winner, even in a bad month. Aplon measures each one against your own account and sorts it by what it’s good at: stopping the thumb, selling, or both.
On Pro and up
Ad ArchetypesMETA · 30 DAYS
Bottom of funnel
Few people see it, and the ones who do buy.
Show it to warm people — site visitors and add-to-carts. Or give it more reach.
- Unicorn
- Top of funnel
- Bottom of funnel
- Bleeding
- Coasting
- Too Soon · 6 ads, not placed
What each ad is good at.
Top of funnelYOUR ACCOUNT
AttentionSelling
Top of funnel
Stops the thumb, rarely closes the sale. Its job is finding new people.
Bottom of funnelYOUR ACCOUNT
AttentionSelling
Bottom of funnel
Few people see it, and the ones who do buy.
BleedingYOUR ACCOUNT
AttentionSelling
Bleeding
Had the budget to prove itself, and lost money doing it.
CoastingYOUR ACCOUNT
AttentionSelling
Coasting
Below your normal on both counts — but still in profit.
Too SoonYOUR ACCOUNT
AttentionSelling
Too Soon
Not enough behind it to call either way.
Pick an ad. See how it earned its role.
Two scores against your own normal decide it, and only your break-even decides Bleeding.
One ad, scored · 30 daysMETA
ATTENTION43
- Click rate1.0% · normal 1.4%
- Cost per 1,000 views$22 · normal $18
SELLING37
- Buy rate2.0% · normal 3.0%
- ROAS1.3x · normal 2.6x
BleedingHad the budget to prove itself, and lost money doing it.Turn it off.
Your break-even ROAS
50 is your normal: each ad is scored against the middle of your own account, pictures against pictures and videos against videos. Below on both counts is Bleeding only under break-even, and with no break-even set, only under 1x.
Measured against your account, not anyone else’s.
Against your own normal
Every ad is measured against the middle of your own account, not against other stores or a target someone else set.
Two measures
Attention: for video, how many stop and keep watching; for pictures, the clicks and what the views cost. Selling: how often the people who click go on to buy, backed by the return.
Bleeding means losing money
Below your normal is not enough. To be called Bleeding an ad has to be under break-even too.
Pictures and videos apart
Each is judged against its own kind, once there are at least five of it to compare.
Meta ads
The roles are worked out for the creatives in your connected Meta account.