One orderJUNE AVERAGE
Order$68.27
Product costs−$22.49
Payment fees−$2.77
Profit per order$43.01
What an ad kept
Profit per order is what each order brought in, less the product costs and payment fees, before the ad’s own cost.
FEATURES · PROFIT PER ORDER
The best ROAS in the account was losing money.
ROAS counts revenue, and revenue isn’t what you keep. Aplon takes product costs and payment fees off every order an ad drove, and shows what’s left.
On Growth and up
Meta · Last 30 Days
#ADROASKEPT PER ORDER
1Evergreen2.1x+$6.10
2Skillet Set2.8x+$5.94
3Bundle Promo3.6x+$2.10
4Spring Drop4.2x-$2.80
When sorted by what each order keeps, the list is turned upside down.
WHERE EACH ORDER’S MONEY GOES
What each order kept, ad by ad.
After the adAT 2.1x ROAS
Profit per order$43.01
Ad per order−$32.51
Net per order$10.50
And after the ad
Net per order then takes off what the ad paid for each order, so you see what was left once it had paid for itself.
One adLAST 30 DAYS
SpendAll of it$2,980
Orders it can prove82
Ad per orderA floor, not a verdict$36.34
Only orders it can prove
It counts the orders Aplon’s pixel ties to that ad, while the spend is all of it. So what is left after the ad reads low, not high: a floor, not a verdict.
Pick an ad. Follow one order down.
The table above, taken apart: what each order paid, where it went, and what was left once the ad was paid for.
One order · Last 30 daysFERN & FLINT
- Order$48.00
- Product costs−$37.68
- Payment fees−$1.69
- Profit/orderBefore the ad$8.63
- Ad per proven orderAll the spend ÷ the 30 orders the pixel proves−$11.43
- Net/orderThe order cost more than it brought in−$2.80
Profit/order needs 10 orders with every cost known; Net/order, 25 the pixel can prove. Read it as a floor, not a verdict.
Only orders with a cost, and shipping if you include it.
Only orders with a cost
Orders with an item that has no cost are left out rather than counted as free, and refunded items are taken back off.
Shipping, if you include it
Delivery is not taken off here unless you build it into your product costs by country.