Abandoned cartsLAST 7 DAYS
Left at checkout831
What they held$56,400
With an emailCan be sent a link back512
Abandoned Carts
Carts left behind, what they were worth, and how to recover them.
PLATFORM · FUNNEL
How they found you, and where they dropped off.
Where visitors come from, the carts they left, and checkout split into its four steps, from your own storefront pixel.
Checkout · Last 7 daysPER VISITOR
- Reached checkout1270
- Entered contact info1112−12% from the step before
- Entered address1004−10% from the step before
- Added shipping info936−7% from the step before
- Entered payment828−12% from the step before
- Completed purchase439−47% from the step before
From the first visit to the order.
Channel journeyLAST 30 DAYS
MetaIntroduced most41%
Google searchClosed most38%
EmailClosed17%
Channel Journey
Which channels introduce customers and which close them.
Checkout, by stepFROM APLON’S PIXEL
- Contact
- Address
- Shipping
- Payment
- Purchase
Storefront Pixel
Aplon’s own tracking, switched on for you through Shopify with no theme code. Every screen here reads it.
Tap a drop. See what they did last.
Under every step down, the funnel shows the last page and the last action of the people who stopped there.
Funnel · Last 7 daysPER VISITOR
- Tracked visitors59.8% · 10,730
What did these 4,310 do last?
Got to “Tracked visitors”, then left.
LAST PAGE THEY SAW- Home page2,140
- Collection · Spring Kitchen690
- Blog · Journal410
- Page · About Us220
LAST THING THEY DID- Browsed a collection1,020
- Searched380
- Viewed a product30.8% · 6,420
What did these 4,445 do last?
Got to “Viewed a product”, then left.
LAST PAGE THEY SAW- Product · Enamel Dutch Oven1,180
- Product · Cast Iron Skillet920
- Product · Chefs Knife610
- Product · Walnut Board340
LAST THING THEY DID- Viewed a product3,050
- Searched420
- Browsed a collection390
- Added to cart64.3% · 1,975
What did these 705 do last?
Got to “Added to cart”, then left.
LAST PAGE THEY SAW- Cart410
- Product · Enamel Dutch Oven96
- Shipping Policy64
- Home page41
LAST THING THEY DID- Viewed their cart402
- Added to cart188
- Searched37
- Reached checkout87.6% · 1,270
What did these 158 do last?
Reached the checkout step, then left.
LAST THING THEY DID- Reached checkout, then stalled96
- Viewed their cart, then stalled31
- Went back to a product19
WHERE THEY ENDED UP- Still in checkout104
- Still in the cart33
- Back on a product page · Enamel Dutch Oven14
- Back on the home page7
- Entered contact info90.3% · 1,112
What did these 108 do last?
Reached the contact-info step, then left.
LAST THING THEY DID- Entered contact info, then stalled71
- Jumped back to the checkout step18
- Viewed their cart, then stalled9
WHERE THEY ENDED UP- Still in checkout82
- Still in the cart15
- Back on the home page6
- Entered address93.2% · 1,004
What did these 68 do last?
Reached the address step, then left.
LAST THING THEY DID- Entered address, then stalled47
- Jumped back to the contact-info step11
- Went back to a product6
WHERE THEY ENDED UP- Still in checkout55
- Back on a product page · Cast Iron Skillet7
- Still in the cart4
- Added shipping info88.5% · 936
What did these 108 do last?
Reached the shipping step, then left.
LAST THING THEY DID- Entered shipping info, then stalled79
- Jumped back to the address step16
- Went back to add another item6
WHERE THEY ENDED UP- Still in checkout88
- Still in the cart11
- Back on a collection5
- Entered payment53.0% · 828
What did these 389 do last?
Reached the payment step, then left.
LAST THING THEY DID- Entered payment info, then stalled301
- Jumped back to the shipping step52
- Went back to a product21
WHERE THEY ENDED UP- Still in checkout318
- Still in the cart37
- Back on a product page · Enamel Dutch Oven19
- Back on the home page9
- Completed purchase439
What did these 4,445 do last?
Got to “Viewed a product”, then left.
LAST PAGE THEY SAW
- Product · Enamel Dutch Oven1,180
- Product · Cast Iron Skillet920
- Product · Chefs Knife610
- Product · Walnut Board340
LAST THING THEY DID
- Viewed a product3,050
- Searched420
- Browsed a collection390
Counted per person, from your own pixel.
Per visitor, not per visit
Each stage counts people, and a stage is never larger than the one before it, so a drop is a drop.
The four checkout steps, by name
Contact, address, shipping and payment come from Shopify’s own checkout events, so the step that loses people is named.
From the day the pixel went in
The funnel starts when the pixel does. Visits from before it was switched on are not in it.
Carts as Shopify records them
Abandoned carts are the checkouts Shopify holds with no order behind them, so they count shoppers who reached checkout.