Aplon08:00
Pause “Spring Drop”?
A rule suggests it. Nothing changes until you approve.
It proposes, you decide
A rule never touches your ad account. It puts what it would do in a queue, and it happens only when you approve it.
FEATURES · AD RULES
It proposes, you decide.
A rule watches your campaigns on a schedule and queues what it would do: pause this, it spent $400 without a sale. Nothing reaches your ad account until you approve it.
On Pro and up
AplonJust now
Your rule has a suggestion
Pause “Retargeting — Broad”? It spent $412 in 3 days without a sale.
Waiting for you · 2NOTHING MOVES UNTIL YOU SAY
- Pause ad set “Retargeting — Broad”Spent $412 in 3 days, no sale · just now
- Cut budget on “Prospecting — Lookalike”ROAS below your break-even for 7 days
- Held back: wanted to pause 9 of 14 ad setsThat is too many at once. Check the rule before anything moves.
- Pause ad “Summer reel v2”Expired · 7 days
Watched on a schedule, changed only by you.
A rule can suggestTWO THINGS
- Pause
- Change a budget
On Meta
- Campaign
- Ad set
- Ad
On Google
- Campaign
Pause, or change a budget
The two things a rule can suggest, for a campaign, an ad set or an ad on Meta, and for a campaign on Google.
ChecksSCHEDULE
- Every hour
- Every 6 hours
- Twice a day
- Once a day
- Once a week
As often as you like
Every hour, every six hours, twice a day, once a day or once a week.
Set a rule. See what it would raise.
Move the threshold or the spend floor. Watch it suggest, or hold back when it would catch too much at once.
Low ROAS rule · 7 daysFERN & FLINT
Pause an ad set when ROAS is below
Only if it spent at least
WAITING FOR YOU2 to approve
It matched 2 of the 5 it could judge, and left 3 alone: too little spend, or a figure not reported.
- Prospecting — Broad$940 spent · ROAS 2.6xFine
- Prospecting — Lookalike$590 spent · ROAS 1.8xFine
- Retargeting — Cart$410 spent · ROAS 3.4xFine
- Cast Iron — Reels$360 spent · ROAS 1.3xPause
- Copper Pans — Interests$250 spent · ROAS 0.9xPause
- Gift Guide — Catalogue$220 spent · ROAS not reported, so it cannot judge itNot judged
- Linen Aprons — Stories$120 spent · too little spend to judgeNot judged
- Knife Roll — Story$38 spent · too little spend to judgeNot judged
Nothing reaches your ad account until you approve it. A suggestion expires after 7 days, and a rule raises at most 10 a day unless you set another limit.
The numbers, and the guard rails.
The numbers it watches
Spend, purchases, conversion value, cost per purchase, ROAS, click-through and CPM, plus frequency and reach on Meta. Counted by the platform, by Aplon’s pixel, or by Shopify, as you choose.
Guard rails
Ten suggestions a rule a day, unless you set another limit. A rule that matches half or more of what it could judge, once that is four or more, suggests nothing and says why. Missing data never sets one off.