What Aplon does

Aplon reads your Shopify store and turns it into profit analytics — not just revenue, but what you actually kept after costs.

The tools, and the question each one answers:

Profit & Loss — what did I actually make, after cost of goods, ads, fees and expenses? Revenue Calendar — which days made money, laid out as a month. Expenses — recurring and one-off costs that belong in profit. Ads — what each platform, campaign and ad returned. Email Marketing — profit per campaign and flow. Campaign Tracker — how UTM-tagged traffic performed. Channel Journey — which channels a customer touched before buying. Conversion Funnel — where visitors dropped out. Abandoned Carts — what was left behind, and its value. Customers — who buys, how often, and what they are worth. Repurchase — whether people come back, and how long they take. Cohorts — how each month's new customers behaved afterwards. Geography — where your orders come from. Inventory — what is running out and when. Shipping — what fulfilment costs and how long it takes. Refunds & Returns — money refunded versus items physically returned. Store Scan — a health check on your storefront.

Alongside them, Aplo is a chat assistant with live access to your store data, so you can ask a question instead of finding the right screen.

Which tools you see depends on your plan.