Asking Aplo

The assistant built into Aplon — what it can see, what to ask it, and where it will not go.

Aplo is the assistant inside Aplon. It can see your store's figures, so you can ask about them in plain language instead of hunting through screens.

What it is good at

Questions that span tools. "Which products have the best margin but the slowest sell-through?" touches your costs, your sales and your stock at once. That is faster to ask than to assemble.

Getting to a number quickly. "What was my net profit last week compared to the week before?"

Second opinions on a decision. "Is it worth keeping this product given the return rate?"

What it cannot do

Aplo answers from your store's data. It cannot see your ad creative, your emails, or anything you have not connected.

It also cannot make changes for you. It will tell you a budget looks wrong; you make the change.

It will not guess

If Aplo cannot work something out from your data, it says so. That includes cases where the answer depends on a cost you have not set.

This is deliberate. A confident wrong figure about your profit is worse than no figure, because you might act on it.

Getting better answers

Be specific about the period. "Last month" is clearer than "recently".

Ask one thing at a time. A question with four parts usually gets four shallow answers instead of one good one.

If a number surprises you, ask how it got there. Aplo will tell you which figures it used, and that is often where you find a cost that has not been set.

Support questions

Aplo answers questions about your store. For questions about Aplon itself — billing, a fault, an account problem — use the support option in the app. That reaches a person.

Still stuck? Send us a message — we reply by email, usually the same day.