Setting your cost of goods (COGS)

Shopify does not tell us what your products cost you, so Aplon cannot know your margin until you enter it. Until then, Profit & Loss shows revenue and ad spend, but the profit line is incomplete.

Open Profit & Loss and find the cost of goods section. It lists the products that actually sold in the period you are looking at — not your whole catalogue — so you are only ever filling in what matters.

Two things worth knowing:

Per-country costs. If a product sells into several countries at different landed costs, you can set a cost per country rather than one blended figure. Aplon shows you which countries each product actually sold to, taken from your orders, so you are not guessing.

Changing a cost later. When you edit a cost, Aplon asks whether it was always that figure or changed on a particular date. "It was always this" rewrites history, and every report updates immediately — which is usually what you want when correcting a mistake. A dated change point is for a real price change, and it deliberately leaves past periods alone.

Start with your best sellers. The top handful of products usually accounts for most of the revenue, so most of the accuracy arrives quickly.