Campaign Tracker
Logging spend for campaigns that are not connected ad accounts, and what the multiple next to each one actually means.
Campaign Tracker is where you record what you spent on things that do not come through a connected ad account: an influencer, a sponsorship, a print run, a TikTok creator, an agency retainer for a specific push.
You give each campaign a name, a budget or spend figure, and the dates it ran.
What it is for
Two things. It gets that spend into your Profit and Loss so your profit is honest. And it gives you one place to see what you have committed to and when.
The multiple is not ROAS
This is the important one.
Next to each campaign you will see a multiple. That is your whole store's revenue during the campaign's dates, divided by what you spent. It is not revenue attributed to the campaign. Every order in that window counts, whether the campaign had anything to do with it or not.
It is a rough sense of scale, nothing more. If you spent 500 on a creator during a week you took 20,000, the multiple is 40 — but most of those sales would have happened anyway.
Use it to compare a campaign against itself over time, or to sanity-check whether a spend was material at all. Do not use it to decide which channel is working. For that, use the Ads screen, which measures attributed revenue properly.
We label it as a multiple rather than ROAS specifically so it is not mistaken for one.
Campaigns that overlap
If two campaigns run at the same time, both multiples are calculated against the same store revenue. They will both look good, or both look bad, and neither is telling you which one did it.
Related
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